Core Tenets

Big Brain Small Ego

Big Brain Small Ego

Big Brain Small Ego

Humble people admit their deficits and grow.
Humble people are concerned with WHAT is right, not WHO is right.
Hire and promote for humility, fire for ego and pride.

Grow or Die

Big Brain Small Ego

Big Brain Small Ego

To grow: learn fast, fail fast, try again. To get more, be more.
We are either growing or dying; there is no in-between.
We are always ahead of the market, even if only by a few steps. Without that edge, we die.

Speed is King

Big Brain Small Ego

Be True or Be Gone

Efficient speed is the number one currency in business relationships.
Speed is more important than perfection.
A good plan executed now is better than a perfect plan executed never.

Be True or Be Gone

Be True or Be Gone

Be True or Be Gone

Truth is best left untampered with. Don’t sugar coat it!
Someone else’s reaction to the truth is not your responsibility.
Our growth is directly correlated with the amount of uncomfortable conversations we are willing to have.

Do the Boring Work

Be True or Be Gone

Do the Boring Work

Life is not a movie, and work is not always fun… But we do the work anyway.
We do what our competition won’t do.
Do right by others, no matter the short-term cost.