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Retail

Overview

Retail design and architecture refers to designing commercial spaces for selling products, services and/or a  brand to consumers. It is trans-disciplinary in its intention to create a sensory  interpretation of brand values, through physical or virtual media. A retail  designer therefore tends to conceptualize the consumers’ needs and wants into  a spatial program. 

Retail design is often taken as a design discipline closely related to, or as a sub  field of interior design. This is quite understandable since designing for retail  spaces has always been a task carried out by architects and interior  architects/designers. Today, however, as mentioned before, there is a growing  need for a holistic approach embracing different design disciplines and social  science disciplines.

Considerations

User Experience: 

Interactions between people and their environment are shaped by  properties of the human being (user, consumer), varying from senses to  capacities, and from personality characteristics to societal concerns, the  product, embodying materials, shape, and technologies, as well as  immaterial properties, and the context enclosing culture and situation.


Strategic Context

One of the aims of designing retail environments is to develop  

spaces/services/products that are consistent with the strategy, portfolio, and  brand positioning of the firm, whilst offering a sustainable experience to  customers. Stores are business resources of strategic importance.


Technology Transfer 

The nature of visiting these retail spaces as an activity varies according to  what someone is shopping for. The design of the space and the objects  within - such as the architecture (both exterior and interior) of the building,  furniture, lighting; the website with several built-in techniques – is relevant to  meet basic requirements of the shopping function but at the same time tries to represent affordances to evoke feelings and emotions. New technologies  (e.g. digitalization, sensors and ‘intelligence’) demand/allow for new ways of  interacting and shift the boundaries of what retail spaces and products  within are (physical/virtual), what they offer (functionality) and how they do  it (usability/experience).

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Charlotte, North Carolina, United States

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