Commercial design is the creation of buildings, spaces, and structures for use by business. This genre of design stands apart from other forms by focusing on the client’s business needs. The entire design must be engineered to accommodate the type of business run within the facility and make the client’s business goals easier to reach.
This is where commercial architects must meet a higher challenge. In residential work, for example, the design must only cater to the needs of a small group of people – the occupying household. But in commercial architecture, the design must satisfy the occupying business, its employees, and all customers (or patients, clients, and any other people the business may serve).
Commercial architects work to understand the behavior of customers and others who interact with their client’s business. This requires a firm grasp of the psychology of sales, as well as a familiarity with consumer trends. Most importantly, commercial architects investigate how various design choices can influence how consumers behave, what decisions they make, and how they perceive the client’s brand, products, and services.
Commercial design requires a sharp business sense with an eye for future developments. Architects in this sector must be able to design a facility that will be suitable for many years to come. They should also spot opportunities to give their clients a competitive edge.
Successful commercial designs can adapt to market trends and allow for business growth, even as the client’s industry evolves and changes. This is why flexibility is a prized feature in commercial architecture, and market research is such a powerful tool.